Over the past year or two, we’ve been seeing a massive rise in the availability, and popularity, or unlocked smartphones. Regardless of platform, more and more consumers seem to be gravitating to buy their phones outright, rather than relying on carriers to subsidize the cost. However until now, we’ve haven’t know just how many more unlocked devices were sold.
Today it was revealed by Strategy Analytics that 14.6 million unlocked smartphones were sold in 2015, a jump of over 140% from 2014. Granted, this does only make up a mere 9% of the overall smartphone market, but it’s still a massive jump in just one year.
The biggest contributors to this rise were Motorola, Apple, and BLU. BLU, a Florida-based Android smartphone manufacturer, shipped 5.2 million devices last year, 160% higher than the year previous. Part of that success is due to the easily accessible outlets such as Amazon and Best Buy.
Apple also sold 1.8 million iPhones unlocked, undoubtedly thanks to their home-grown financing options and upgrade program. Motorola also captured 9.6% of the unlocked smartphone market, up from 1.6%. This is undoubtedly thanks to the launch of the latest Moto G and Moto X Pure Edition.
The report also states that they predict that shipments of unlocked smartphones will rise even further this year, up to 23 million units over the course of 2016.Source: Strategy Analytics