Motorola brags about their customization in the Moto X smartphone on a regular basis, with good reason. Motorola has advertised this on TV, the Internet, and print, but their latest print ad is bound to catch a little more attention. Motorola has included a full page interactive advertisement in the January issue of WIRED. This page has an extremely thin battery and a LED membrane inside that allows the color of the phone to change. Buttons on the bottom let you choose the color. Magazines with the ad will be distributed in Chicago and New York starting today.

This ad is unique, just like the phone it advertises. Motorola’s video of the ad is below. If you aren’t in one of the cities where it is being distributed, you might want to take a look.

Via: PhoneDog