Sony Corporation (“Sony” or “the Company”) today announced significant new measures to address reform of its PC and TV businesses aimed at accelerating the revitalization and growth of its electronics business.
Ever since 2012, Sony has been putting into action something called the “Three Core Business”. It implements imaging, mobile, and gaming businesses together. In order to keep Sony afloat, they had to focus all energy on their TV and PC products utilizing the “Three Core Business” system. But recently, Sony has been struggling to keep up with the TV and PC industry. They could not manage to keep up with profit predictions before the fiscal year. Right now they are focusing on growing again to produce these phones.
When a company chooses to get rid of a branch within the company, they have to research everything they can to find the “optimal solution”. This is exactly what Sony did in order to determine what to do about the declining PC line. After many teams of researchers came together, Sony finally decided to sell the PC line.
JIP will be the buyer of the PC line and will continue to produce these products under their name. All the employees that work on these products are expected to be hired again to JIP. No information on the sale has been disclosed, as this information was released today.
Because Sony is changing up their priorities, we could see a lot of new stuff coming from them concerning the mobile business. They could be another huge player next to HTC and LG.