If you’re an Amazon shopper, you’ve probably heard about Amazon Prime. It’s a service that provides subscribers with unlimited Netflix type video streaming, unlimited Kindle books, and most notably, free 2-day shipping on thousands of products. Since the service started the company has been able to keep the cost at an incredible $79 per year. Today however they announced that they would be increasing the price to $99 per year. This announcement came to much backlash from customers. Does the price hike really matter though?

If you think about it, Amazon Prime is a great deal at almost any price, and $79 was incredibly low for what the service offered. Does $20 really make that untrue? Even if you only use Amazon Prime for the free 2-day shipping, the service still pays for itself within the first few months of purchases, especially if you do your holiday shopping on the site. At $99 Amazon Prime is still an incredible deal and well worth the money, at least in our opinion. What do you think?

Oh, and one more thing, you still have a few more days to lock in the $79 price point for a full year if you start your free trial by Wednesday March 19, 2014