HP To Continue Using Beats Brand Through 2015 After Apple Aquistion
After the news that Apple is going to acquire Beats Electronics, many were wondering if other products that had Beats Audio branding would still be able to use that technology. However HP has silenced that with their recent statement. Since HP has been using Beats Audio branding in their computers and even Android tablets in recent months, they would be pretty affected by this acquisition.
The company did however state that their current contract with Beats allows them to continue developing new devices, including tablets, with Beats Audio through the end of this year. However they can continue to sell products with Beats branding through the end of 2015. This also applies to other manufacturers who have similar contracts with Beats according to HP.
HP has also said that about 15% to 20% of their product lineup currently holds Beats branding with more coming this year.