Twitch Is Bringing Content ID Matching To Audio In VODs
Back before Google’s rumored acquisition of Twitch, many streamers speculated that Content ID systems similar to YouTube would be making their way to Twitch if the company is bought. Now that the acquisition is seeming more likely, appropriate Content ID matching has appeared. Luckily, the system doesn’t seem to be as severe as when it happened with YouTube.
To do this, Twitch has partnered with Audible Magic to scan past and future videos on demand (or VODs) for copyrighted music. The program scans the VOD in 30-minute chunks, so if infringing audio is found, the entire 30 minute chunk will be muted. Twitch has been quick to note that this only applies to VODs, not live broadcasts.
As with YouTube, Twitch will allow you to appeal to get the mute removed if you send a counter-notification. Any copyright owners that believe their content is used without permission in live broadcasts or VODs can submit a notification to Twitch, while copyrighted music owners can submit through Audible Magic’s website for automated detection.
Unfortunately as is the case with YouTube’s automated system, several false positives are popping up. A couple major examples are muting for The Dota 2 International tournament (which was streamed by Valve) for having Dota 2 music (which is owned by Valve), and muting in VODs from Twitch’s weekly video series.
Some of these problems have made themselves apparent to Twitch, so a new update has detailed a couple of tweaks. Previously, the decision to limit the backlog of highlights was going to change to be limited, but that is being removed. Also, an “appeal” button will be added to streamline the appeal process.
Because it only applies to VODs, this Content ID implementation is not as severe as YouTube’s. Most income for livestreamers come from the broadcasts, so muting has a minor effect. The fear may come in the potential for the system to be brought to broadcasts.
Hopefully, this move is just meant to protect Twitch from lawsuits and may go no further than that. For the longest time, streamers that play Spotify or similar services have been pretty common. This is something that has to happen and for now, its effect is minor in the long run.