Sprint, You’re Doing It Wrong

In the US, we’ve seen a recent rumbling amoung the top 4 carriers, and that’s changed a lot of things in the way each carrier works. All three have adopted newer device financing options, others similar pricing strategies, but T-Mobile has been doing both while continuing to improve their network quality, speed, and coverage. So out of the big 4 carriers, we’ve got the underdog T-Mobile trying to take over with Verizon and AT&T in a constant battle for the top both trying to push T-Mobile down. So what about Sprint? What are they doing? Well, quite a bit, but it doesn’t really matter since none of it is what they should be doing.

Sprint. You’ve tried a lot of new strategies in the past few months to try and fix things. From new exclusive devices to lower prices to the “Framily”. It’s very different and very, interesting, but it’s not what we want to see from you. The answer to your problems isn’t lowering your prices to the point where you are in a seemingly constant battle for the bottom with T-Mobile. It’s not giving us devices no one else has. And it’s definitely not advertisements featuring a family with a hamster as the father. It’s your network. You need to fix it. You know that you do. Your new CEO knows it, and he’s even said it. But no, instead of fixing it, you decide to do just about anything else. Customers still have the same terrible coverage and slow speeds. Nothing is going to stop them from leaving that. Most people would prefer to pay a little bit more to get at least semi-decent coverage and speeds. That’s why I’m still a Verizon customer. Even though my family pays more to be on Verizon, we all know that we are going to have coverage when we actually need it. Price doesn’t dictate everything If you don’t have the coverage to match, discounts don’t mean much, and I’m not the only one who feels this way.

Obviously the sheer number of customers Sprinting away says a lot, but so does the fact that I’ve seen a lot more OEMs leaving Sprint out in announcements for there phones or not putting the phone on the network at all. For instance, the iPhone 6 is a big deal, both to consumers and carriers. Sprint has big plans for the iPhone 6, but guess what, Apple didn’t mention that. In fact, in their iPhone 6 launch event, Sprint was not included in the list of carriers the phone would be supported on. If you ask me, that says quite a lot. Of course the iPhone 6 is supported on Sprint, but another OEM flat out said that their new flagship wouldn’t be headed to “America’s newest network”, and that was Motorola.

Image Credit: The Verge

Image Credit: The Verge

That’s right. The original cell phone maker won’t be bring their latest to Sprint. Verizon, AT&T, and T-Mobile will get the new Moto X, but Sprint won’t. This is a trend I expect to continue. Why? As I said before, Sprint is doing it wrong, and I’m not the only one who sees it.

What do you think? Do you agree, or do you think Sprint is going a good job. Let me know your thoughts in the comments down below. We would love to hear from you.

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