This Is What Sony’s Underwater Xperia Aquatech Store Will Look Like

Have you ever dreamed of checking out a new phone, underwater? Well Sony apparently has. Sony has had plans for a while now to open up the first underwater store in Dubai dedicated to their Xperia smartphones. The store is set to launch tomorrow, and right now we have a first look at what we should expect.

The store is located about 13 feet (4 meters) beneath the surface on the seabed and carries Sony’s water resistant Xperia lineup of smartphones as well as their water resistant tablets and accessories. Divers will escort customers down to the store and then back to the surface.

Sony Mobile has always been about elegant and premium design, with the Xperia Aquatech Stores, we wanted to put Sony’s pioneering waterproof technology on its smart devices at the forefront in a manner that would deliver an unforgettable experience to guests and fans in a visually, and emotionally powerful way.

— Spyros Gousetis, Director Of Sony Marketing – Middle East & Africa

Sony mentions that the store will only be open for 3 days which means it might not be permanent. The store will be open to the press, competition winners, and VIPs only.



What are your thoughts? Would you visit this store? Let us know in the comments!

Via: Xperia Blog

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