Content creation and hosting is not cheap and in 9 cases out of 10, it’s paid for with advertising. That’s the case right here on our website. Ads make the web go round, but there are ways around them. Many people choose to use AdBlockers (which I hope you aren’t using here, if you are, click here), but another way is to pay to get rid of them. This is something many people would be willing to do, but in a lot of cases don’t have the option.
One website where that option is finally coming, is YouTube.
The world’s largest video sharing service will soon allow users to pay a monthly fee to remove ads. We don’t have a ton of details just yet, but according to an official email from Google to content creators on YouTube, it’s coming soon.
We’re excited to build on this momentum by taking another big step in favor of choice: offering fans an ads-free version of YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.
YouTube clearly says that creators will be paid 55% of all revenue from this service. Your amount will be based on which videos are viewed, monthly views, watchtime on your content, or the subset of your audience which is participating in the service.
Subscription Revenues. YouTube will pay you 55% of the total net revenues recognized by YouTube from subscription fees that are attributable to the monthly views or watchtime of your Content as a percentage of the monthly views or watchtime of all or a subset of participating content in the relevant subscription offering (as determined by YouTube). If your Content is included in and viewed by a user in multiple subscription offerings, YouTube will pay you based on the subscription offering with the highest amount of net revenues recognized by YouTube, as calculated by YouTube.
This service is also separate from YouTube Music Key which removes ads from music videos.
Google did not reveal any pricing information for this service but if I had to guess, we’ll see different tiers (depending on amount of ad-free content) starting at around $5 per month.
The wording of the email leads us to believe this service is right around the corner, but we’ll simply have to wait and see. Would you be willing to pay a premium to take ads off your favorite videos?