Snapchat, the popular mobile messaging platform used by hundreds of millions around the world, is launching a new Advertising Agency with British newspaper The Daily Mail
Apply called “Truffle Pig” the aim will be to bring together the “best of global agency, newsroom and social media talent”. Said the Chief Executive of Daily Mail North America, Jon Steinberg.
“We are going to totally evolve the way media planning and creative is done, I don’t think we will be the only ones to do this. I think of it like Google with Android and the Nexus range of products. We are not the only ones going to do this, but we wanted to be the first.”
– Jon Steinberg
The service will first launch in the States, before expanding at a later date. There is no word yet when that launch date will be.
Source: The Guardian