Just about everyone hates ads, right? Sadly for many, they aren’t going anywhere, but at the least they can look better. Thanks to a new update to the AdMob network, fullscreen ads will begin to take on Material Design. As you can see in the picture below, the standard design for fullscreen ads is pretty ugly, but now they will look like the image on the right.
Ads will have a header at the top with a banner for the app, the icon, information regarding the app, and an install option. Colors also match the app to further improve the aesthetics. These ads will slowly start to change to the new design as developers begin to implement them.Source: DoubleClick Publishers