LG has just announced their latest Android Wear device, a new variant of the LG Watch Urbane, made of gold. 23-karat gold to be exact. The new LG Watch Urbane Luxe is a 23-Karat Gold version of the LG Watch Urbane we’ve all come to love.
LG has made this product in collaboration with REEDS Jewlers and it will a limited edition watch priced at $1,200. Only 500 units will go for sale and each will have a serial number engraved for authenticity.
Inside this is the same LG Watch Urbane we’ve come to know with the Snapdragon 400 processor, 512MB of RAM, 4GB of storage, 410mAh battery, and the 1.3″ P-OLED display.
Aside from the new build material, the LG Watch Urbane Luxe will also come with an exclusive alligator leather band which has a special deployment clasp. The watch will come housed in an exclusive piano gloss lacquer case”. Pre-orders of the Luxe will be available through REEDS’ website and retail stores in the US starting in October.
LG WATCH URBANE LUXE, AN EXQUISITE SMARTWATCH
Limited Edition Device from LG is More Jewelry Than Wearable
SEOUL, Aug. 31, 2015 ― In collaboration with U.S. retail jewelry company REEDS Jewelers, LG Electronics (LG) will introduce a premium limited edition smartwatch, LG Watch Urbane Luxe. This luxurious wearable was designed with a specific wearer in mind and is adorned in 23-karat gold and gorgeous alligator leather strap set in an exclusive piano-gloss lacquer case. Available starting at the end of October, the LG Watch Urbane Luxe will retail for approximately USD 1,200.
The LG Watch Urbane Luxe will sport a deployment clasp for a fitted, elegant look that isn’t bulky. Invented by Louis Cartier in 1910, the use of a deployment clasp makes this timepiece even more exclusive and unique. The alligator band itself is handcrafted at the highest level of craftsmanship, undergoing 50 separate steps in its creation, handled lovingly by 30 experienced leatherworkers. The 23-karat gold used in the LG Watch Urbane Luxe is stronger and harder than the 24-karat gold used in jewelry and heavier than the 18-karat gold used in traditional luxury watches.
“Wearable devices shouldn’t be thought of as an extension of one’s smartphone but an extension of oneself,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “This blending of craftsmanship and technology is a natural evolution of the smartwatch, which is becoming more of a lifestyle accessory than a piece of hardware. We think this is a good direction for wearables and we want to encourage this transformation.”
Each of the 500 limited edition watches will be engraved with its own serial number for authenticity and available initially in the USA for pre-order atlater this month or by visiting any REEDS Jewelers location. Visitors to IFA 2015 can see this beautiful work of art for themselves along with other mobile devices from LG in Hall 18 of Messe Berlin from September 4-9.