Instagram has today announced a massive change to their service. Starting today they will start rearranging posts from those who you follow to show them “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post”, rather than showing them based on when they were posted.
The change is already taking effect and, at least at first, you shouldn’t be missing any posts at all. They’ll all still be there, just in a different order, however over time this change could filter out posts that don’t usually spark your interest. If this sounds familiar, it’s pretty much how Facebook’s feed works, fitting as Facebook owns Instagram. Also worth noting is that you will no longer be able to see when a post was posted unless you visit the users profile and then scroll to the bottom of the post from there.
While for many users, this change will be beneficial since it will help them keep up with the most important content rather than forcing them to spend a lot of time scrolling through posts they don’t necessarily want to see just to find that new picture their friend posted. On the other hand, this change could (and probably will) be more of a nuisance for users who constantly check their feed for new content.