T-Mobile has recently announced that they are adding 9 new services to their Binge On program. These include Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV, and yes, YouTube. This brings the total number of services taking part in Binge On up to over 50 different services. In addition to that, users will have a few new options for content providers on how their content is provided through Binge On.
John Legere, T-Mobile’s CEO, said, “The facts are clear – Binge On is a runaway hit, and adding these services is just huge! Now T-Mobile customers can watch all of the videos they want from these platforms without even touching their high-speed data”.
Of course the big news here is the addition of YouTube, something customers have been waiting for since day one. Shortly after launch, YouTube made some strong claims against Binge On, however with this news it’s pretty clear that Google and T-Mobile have repaired their relationship.
T-Mobile is also allowing content providers to choose to have their content stream at native resolutions – including Ultra HD and beyond – without Binge On’s mobile optimization, using up customers’ high-speed data faster. While this does cancel out the benefits of Binge On for those services, it does allow them to be 100% exempt from the effects of Binge On without customers needing to turn off the service entirely.
T-Mobile Amps Binge On… Again
Video from more than 50 providers, now including Discovery GO, Fox Business, Google Play Movies, Red Bull TV, YouTube and more, streams free on T-Mobile without using your high-speed data
As its customers binge record amounts of video, the Un-carrier adds more options for video providers
Bellevue, Washington — March 17, 2016 —T-Mobile (NASDAQ: TMUS) today amped up the Un-carrier’s popular video initiative, Binge On. Starting today, Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV, YouTube and more can stream without eating up customers’ high-speed data. That makes for more than 50 video services now streaming free with an eligible rate plan and subscription where applicable. The full list of current Binge On providers can be found at www.t-mobile.com/bingeon. These services represent 70% of all video T-Mobile customers watch on their phones and tablets each month. In addition, T-Mobile announced it’s giving video streaming providers more options to choose how Binge On’s video optimization will apply to their content.
“The facts are clear – Binge On is a runaway hit, and adding these services is just huge! Now T-Mobile customers can watch all of the videos they want from these platforms without even touching their high-speed data,” said John Legere, president and CEO of T-Mobile. “Demand for mobile video is skyrocketing. Customers at the Duopoly can either stop watching or pay bigger bills and surprise overage charges. Only T-Mobile customers with Binge On have the option to stretch their data further at no extra cost! That’s the Un-carrier way!”
In nearly four months since it launched, Binge On has fundamentally changed the way T-Mobile customers watch videos—and is one of the Un-carrier’s most popular initiatives of all time, if not the most popular. T-Mobile customers are streaming more than ever:
- Customers are watching twice as many hours per day, in longer and more frequent viewing sessions, than before launch from free streaming services on qualifying plans with limited high-speed data.
- More than 57 million GB (57 petabytes) have been streamed without burning up customers’ high-speed data. That’s like watching Adele’s 15 minute Carpool Karaoke with James Corden more than 460 million times.
- One video provider has seen the number of active viewers spike 90% and watch-times nearly triple from customers with limited high-speed data.
Options for Customers
In recent months, T-Mobile has rolled out a steady stream of enhancements to Binge On—more than doubling the number of video services that stream without using high-speed data and making it easier for customers to manage their settings directly from their phone with SMS short codes and with fewer clicks from the T-Mobile app and on my.tmobile.com. Any customer can change their Binge On settings and the change will take effect within minutes.
New Options for Video Providers
Today, T-Mobile announced yet another update and new options for video providers giving them more choice over how Binge On’s video optimization applies to their content. Now video providers can choose to have their content stream at native resolutions – including Ultra HD and beyond – without Binge On’s mobile optimization, using up customers’ high-speed data faster.
Video providers deciding to exclude their content from mobile optimization and/or free streaming will only need to email firstname.lastname@example.org and meet straightforward technical criteria so T-Mobile can identify their video streams reliably. Customers will be able to find a list of non-mobile optimized services online at www.t-mobile.com/bingeon.
In addition, T-Mobile is working with providers to give them the ability to manage their video stream themselves. Instead of T-Mobile’s systems optimizing video, the video provider will automatically stream a mobile-optimized video when a T-Mobile customer with Binge On activated begins streaming. YouTube will be one of the first to take advantage of this option, and other providers can learn more about the technical requirements by email@example.com.
About New Binge On Video Providers
More about the new video providers joining Binge On today and streaming without using up your high-speed data on qualified plans:
Baeble Music: Dig in and watch as Baeble’s camera crews capture and create concerts, sessions and interviews with some of the best bands of today and tomorrow, including familiar names like Mumford and Sons, Charli XCX, Disclosure, Ellie Goulding and Sara Barielles.
Discovery GO: Watch full episodes and live TV from Discovery Communications’ portfolio of channels, including Discovery Channel, TLC, Investigation Discovery and Animal Planet, all in one app. Sign in with your MVPD/TV provider credentials to unlock the full Discovery GO content offering.
ESNE: The voice of Hispanic Catholics as America’s only culturally Hispanic, culturally Catholic broadcaster streaming original content in Spanish on iOS, Android and web including exclusive daily programming from Our Lady of Guadalupe Basilica in Mexico City for Millennials.
FilmOn.TV: With more than 700 free and premium subscription channels covering everything from news to sports to music to classic movies, FilmOn is the ultimate streaming TV experience.
Fox Business: Stay connected to the fast-paced business world with the Fox Business app. Access up-to-the-minute news and market data throughout the trading day and after-hours. Watch the live TV broadcast of Fox Business Network.
Google Play Movies: Google Play Movies offers tens of thousands of new release movies, classic films and next day TV shows that you can rent or buy in HD or SD. Watch on the go, on your Android or iOS phone or tablet, or at home on your TV (Android TV, Chromecast, LG Smart TV & Roku). You can also download and watch from anywhere, even when you’re not connected.
KlowdTV: A live TV streaming service that carries 60+ sports, news and entertainment channels in both English and Spanish. Starting at just a few bucks a month, watch LIVE TV on your mobile or tablet device. No base package, no contracts—the freedom to only pay for what you watch! It’s like cable TV, but on your terms. For more information, please visit KlowdTV.com.
Red Bull TV: A digital video service that features inspirational programming from the world of Red Bull, including live global events and an extensive selection of sports, music and lifestyle entertainment. Red Bull TV is available on the web, mobile devices and more.
YouTube: Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube services and apps including YouTube Kids, YouTube Music and YouTube Red also stream without data charges with Binge On.
More information and the full list of current Binge On providers can be found at www.t-mobile.com/bingeon.
Detectable video typically streams at DVD quality (480p or better) with Binge On unless video provider opts-out; on opt-out, high speed data consumption will continue as if Binge On were not enabled. For best performance, leave any video streaming applications at their default automatic resolution setting. You may disable Binge On at any time, but will lose Binge On benefits. Video streaming from participating services does not count toward full-speed data allotment on our network with qualifying plan. Third party content and subscription charges may apply. Some content, e.g. ads, may be excluded. Once full-speed data allotment is reached, all usage slowed to up to 2G speeds until end of bill cycle. See streaming services’ terms & conditions.
As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 63 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.