T-Mobile’s Unlimited Data Won’t Be Around Forever, Warns The CFO
T-Mobile has gained a ton of attention over the past few years for several reasons, however one of the big reasons is that they still offer unlimited data. While everything other carrier has been killing off the option, T-Mobile has kept it around. However, that might not be the case for much longer.
In a recent investor’s call, T-Mobile discussed several of their recent initiatives, including Binge On, and that turned the conversation toward unlimited data. Through that, they made it clear that at some point or another, unlimited data won’t be available anymore. The company’s CFO Braxton Carter had this to say on the topic:
In regards to our unlimited promotion, it is a promotion, it’s very short time. We pivoted away from using unlimited as our primary promotion mechanism in the prior year and part of what we did with Binge On again was another substantial increase in the price of unlimited.
So basically, unlimited data won’t be around forever, but in reality, that doesn’t really matter. As the company mentioned, users of their network aren’t using their high-speed data as much as they once were thanks to recent initiatives such as Binge On and Music Freedom.
What are your thoughts on this? Are you disappointed to see unlimited data go away down the road? Let us know in the comments below.