Google made two Chromecast related announcements. The first was more hardware related with the new Vizio P Series Chromecast enabled displays, but at the end of their announcement, the Chrome blog announced a change to the branding for the Chromecast application.
The Google Cast rebranding is not new. Some time ago the interface changed from the terminology of “Chromecast” to “Google Cast”. The rebranding is an attempt to stifle confusion about the product being something used for the Chrome browser and more towards a separate property. Google is clearly making these changes to give it a separate moniker and with the change in application name, they do get one step closer to that goal.
From the Chrome Blog, they state,
The rebranding is not entirely complete yet, though. Google still sells the hardware under the name of Chromecast and Chromecast audio. I would imagine that it would be a harder sell to change the name of the devices and we have not gotten any indication that the hardware names would change. Such a hardware change would be simlilar to Xerox or UPS changing their name to something else.
For now the devices are Chromecast, the process and platform will be called Google Cast. Either way, Google is all in on making entertainment and our consumption of it part of their ecosystem. Starting at $35, it’s an unmistakable player in this space.