Logitech Set To Acquire Jaybird For $50 Million

Logitech has announced that they have worked out a deal to acquire audio company Jaybird, famous for their active lifestyle earbuds. Logitech says that the deal is worth $50 million in cash with an additional $45 million available based on the achievement of growth targets over the next 2 years. At this point I’m sure you’re wondering why it is that Logitech, a computer peripherals maker, would be interested in an audio company, but the answer is simple, they just are. In all seriousness however, Logitech says that this deal primarily centers around trying to create the best ways for consumers to listen to audio in the best possible way in every situation.

Jaybird will remain as its own brand and the company and its employees will continue to have the freedom to develop and sell products in the same way they do now, just with Logitech’s help to take “everything further, faster”. The deal should come to a close within the next few weeks.

Press Release

Logitech to Acquire Jaybird, Expanding into the Fast-growing Wireless Audio Wearables Market

NEWARK, Calif. and LAUSANNE, Switzerland, Apr. 12, 2016 — Logitech International (SIX: LOGN) (Nasdaq: LOGI) today announced that it has agreed to acquire Jaybird LLC of Salt Lake City, Utah, for approximately $50 million in cash, with an additional earn-out of up to $45 million based on achievement of growth targets over the next two years. Jaybird is a leader in wireless audio wearables for sports and active lifestyles, a category the company created in 2006.

“Logitech and Jaybird share a passion for products,” said Bracken Darrell, Logitech president and chief executive officer. “We’re impressed by the technology, products and marketing Jaybird has brought to this business. As one team, we can address the fast-growing wireless audio wearables market with all the advantages of Jaybird’s strong brand and sports expertise, and our combined audio engineering and design capabilities. With both the Ultimate Ears and Jaybird brands in our portfolio, we are expanding the long-term growth potential of our music business.”
Judd Armstrong, founder and chief executive officer of Jaybird, said, “It has been an incredible journey. We love what we do, and we’re stoked to continue to innovate and bring amazing new products to our fans. Jaybird will benefit from Logitech’s global distribution network and deep engineering prowess. We’ve watched as they’ve connected incredible products with passionate consumers under the UE brand, and we’re thrilled to be part of the team.”

Jaybird has pioneered premium wireless audio for sports through its focus on bringing music to active lifestyles. Their award-winning BlueBuds X and, more recently, X2 wireless buds enjoy a strong following among the active crowd. Whether their fans play on the slopes, on the court, in the gym, on the dirt or the pavement, they trust Jaybird to bring music to the experience.



Logitech does not expect the acquisition to materially impact its FY 2017 guidance, recently shared at the company’s Analyst and Investor Day in March. The acquisition is subject to customary closing conditions and is expected to close in the coming weeks.

Jaybird was provided financial advice exclusively by Stifel throughout the acquisition process.

About Logitech

Logitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. Over 30 years ago Logitech started connecting people through computers, and now it’s designing products that bring people together through music, gaming, video and computing, so they can create, achieve and enjoy more. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech atwww.logitech.com, the company blog or @Logitech.