There had been disturbing reports in the media recently that AMC Theaters, one of the largest chains in the world, was planning to make a concession to “millenials” and allow texting in some of their theaters. Having sensed a great disturbance themselves in social media as a result of those media reports, AMC “relegated” its plans “to the cutting-room floor”.
These revelations followed an interview AMC CEO Adam Aron gave to Variety Magazine in which he made the following assertion:
When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow… You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
The immediate public backlash in social media seems to indicate that either millennials (those who reached adulthood after the turn of the millennium in case you didn’t know already) are vastly outnumbered in Twitter or that they’re not as glued to their texting apps as Aron originally thought. In any event, much to the relief of most who followed the saga in the social networks, texting during the movie will continue to be banned in AMC Theaters for the foreseeable future. Insert the usual platitude about the power of social media here.