Amazon Prime is without a doubt one of the best services available today for online shoppers. With free shipping and the added perks of discounted or even free books and access to thousands of movie and TV shows for just $99 a year, it’s a heck of deal. That said though, it’s not for everyone. Some people don’t need it for a year, and some just don’t want to spend all that money on it. That’s why today Amazon is launching a subscription version of Amazon Prime.
This new $11 /month subscription gives you access to all the same perks of Prime, except for video streaming as that is now a standalone service. However you do still get the great 2-day free shipping and more. Keep in mind however that this plan is technically more expensive. You’ll end up paying about $130 for this over the course of a year, $30 more than the all-at-once $99 /year option.
So if it’s more expensive, why does this matter? I see it being valuable in a couple of ways. First, for someone who only needs periodical access to Prime. Not everyone is like you and (especially) me, making order after order on Amazon for things that you could still buy in a store. These customers might not see the value in paying $99 for something that they might not see a return on. The second reason, and this is a big one, is holiday shoppers. There are an enormous number of people who like to sign up for a free trial of Amazon Prime surrounding the holidays, and Amazon loses money on that every year. However with this new subscription model, customers can easily sign up for a month around the holidays and get all the benefits they need.