It seems that this year Motorola will be making a lot of changes under their new leaders, Lenovo, and today we’re hearing one of those big shifts. VentureBeat is currently reporting that Lenovo will be rebranding the popular Moto X lineup as the “Moto Z” lineup. The report claims that a Moto Z Style and a Moto Z Play will be launched this year, one of which will feature a modular design.
It’s expected that Lenovo will unveil this new line up at their Tech World event in early June.
After three years of selling its flagship handsets under the Moto X brand, Lenovo’s Motorola subsidiary is planning on changing course with this year’s models, according to marketing material seen by VentureBeat. But the change isn’t very drastic; in fact, the company only had to look two letters further down the alphabet to settle on the new branding: Moto Z. As VentureBeat reported last week, Motorola has at least two flagship phones in the works once again this year, including a pair of 5.5-inchers codenamed Vertex and Vector Thin. And in an attempt to bridge old and new, these two devices will marry the new brand name with last year’s Moto X model names. The result? Vector Thin, the more premium handset, will be known as the Moto Z Style, while Vertex will apparently be dubbed Moto Z Play.
The report also states that Motorola will change the current branding found on DROID smartphones, shifting it from something like “DROID Turbo” to “Moto Z Style DROID Edition”. The previously mentioned modules for the Z Style will also allegedly release under the name “MotoMods” and will include several different options at launch.