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Google Enhances Search With Google Assistant

Google Enhances Search With Google Assistant

In a fast paced techincal space, one facet that has been slow to evolve has been search. Classically search works as a two part conversation where the user makes a query and the search engine, using algorithms, will provide results. Google has always been tweaking at search by adding card interfaces and integrating images and videos to make their results enriching.

Wednesday at Google I/O, Google CEO Sundar Pichai announced an enhancement to Google Search called Assistant. With Assistant, search becomes more of an interactive conversation. Pichai used an example of getting information about the movie Jungle Book which included information about the movie and where it was playing. But on top of the basic search results, Assistant was able to provide an opportunity to seamlessly buy tickets without leaving the interface and even get reviews about the movie. Google’s official I/O blog post describes Assistant as follows:

The assistant is conversational—an ongoing two-way dialogue between you and Google that understands your world and helps you get things done. It makes it easy to buy movie tickets while on the go, to find that perfect restaurant for your family to grab a quick bite before the movie starts, and then help you navigate to the theater. It’s a Google for you, by you.

The assistant is an ambient experience that will work seamlessly across devices and contexts. So you can summon Google’s help no matter where you are or what the context. It builds on all our years of investment in deeply understanding users’ questions.


Along with Google Home which was also announced and their updated communications platform, Assistant is going to be the foundation for the future of search. These exciting changes will start rolling out soon; a definitive time when we’ll see the changes were not given during the Google I/O keynote.

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