Since late last year, Amazon hasn’t allowed sales of popular streaming devices such as the Chromecast, Nexus Player, and the Apple TV. Shortly after finding that out, we heard via Android Police that they reason was basically because of competition with Amazon’s own hardware, as well as competition with the company’s Prime video service. The reason was, frankly, pretty stupid, however this week CEO Jeff Bezos has decided to give us a bit of a clarification on what happened.
Bezos had the following to say at the Recode Code conference:
[W]hen we sell those devices, we want our player — our Prime Video player — to be on the device, and we want it to be on the device with acceptable business terms. You can always get the player on the device. The question is, can you get it on there with acceptable business terms.
So long story short, Amazon would sell these devices if they had access to Prime video. Now the obvious question is why don’t they add support? The answer is that Amazon doesn’t want to work under Google’s, or Apple’s, terms to do it. Both Google and Apple take a certain cut of in-app purchases and subscriptions for apps on their platforms so by using their own hardware, Amazon skips that and can squeeze out a bit more profit.
What do you think of all this? Still disappointed Amazon won’t sell these devices? Let us know in the comments below!