HTC has a great smartphone this year in the HTC 10, but that doesn’t necessarily mean they’ll sell a lot of them. According to a new report from TrendForce, HTC is only planning to produce about 1 million HTC 10 units during 2016. To put that in perspective, HTC is only planning to build about 13 million smartphones as a whole this year, down from 18 million last year.
In comparison ASUS, another Taiwanese smartphone manufacturer, is planning to increase their smartphone product up to about 21 million units as they prepare for an increase in sales this year.
While we’re a bit sad to see HTC only producing a comparatively small number of smartphones during 2016, we are looking forward to what they have in store. As good as the HTC 10 is, we can expect even better devices in the rumored Nexus smartphones that they will likely be manufacturing toward the end of this year.
However, a survey of its product portfolio suggests that smartphones are still the company’s core business. Due to strong competition from Chinese brands, the production volume of HTC’s latest flagship, the HTC 10, will only be around 1 million units. The Taiwanese brand will take on additional smartphone production in the second half of 2016 as a result of receiving manufacturing contracts for Nexus phones from Google.