AT&T to offer more competitive unlimited plans soon

6 min read

If you were unimpressed with the price of AT&T’s latest unlimited plans then you’re not alone. The price itself was prohibitive unless you had a family of four. Thankfully AT&T will begin offering a couple of better priced options starting Thursday.

The cheaper of the two plans is called AT&T Unlimited Choice at $60 per month with auto pay. With this plan you are limited to 3Mbps, video streaming at 480p, with unlimited minutes and texts. The 22GB limit still applies here and you may be throttled due to network congestion once you reach it. There is no tethering option, but you can make it even cheaper by adding two lines starting at $115 with $20 for each additional line.

The more expensive of the two plans is called Unlimited Plus and starts at $90 with auto pay. Unlimited Plus is the plan for those of you who want high definition streaming video and more speed. You are still limited to 22GB per month that may be throttled when the network is congested. However there is no speed cap up to 22GB and video is not limited to 480p. This plan also includes 10GB of unthrottled LTE access for tethering.

If you want to bump it up to two lines Unlimited Plus will start at $145 per month with auto pay, and $20 for each additional line. If you are a current or new subscriber to DirecTV, DirecTV NOW or U-verse TV you’ll also get a $25 credit for these services. Bringing DirecTV Select down to $25 per month and DirecTV Now down to $10 per month.

Press Release

Customers Seeking Premium Entertainment Will Receive a $25 Monthly Credit on an AT&T Video Service with the New AT&T Unlimited Plus Plan

AT&T Unlimited Plus and DIRECTV starts at $115 or AT&T Unlimited Plus and DIRECTV NOW starts at $100

New AT&T Unlimited Choice Plan Available Starting at $60

Beginning this Thursday, AT&T1 wireless customers can get premium entertainment at unbelievable prices by selecting the new AT&T Unlimited PlusSM wireless plan.  This unlimited data plan allows customers to experience an unlimited amount of entertainment – with unlimited wireless data.

The new AT&T Unlimited Plus plan will provide a truly integrated experience of entertainment and unlimited wireless data on the nation’s best data network2, a combination no other company can offer. Customers on the plan will receive a $25 monthly video credit3 if they also subscribe to an AT&T video service plan – DIRECTV®, DIRECTV NOW or U-verse TV® – making premium DIRECTV available to new DIRECTV customers starting at $25 a month for the DIRECTV SELECTSM All-Included Package after the credit.4 Existing DIRECTV customers are also eligible for the $25 credit on their current package. DIRECTV NOW starts at $10 a month after the credit.

Through these incredible integrated offers, an AT&T Unlimited Plus customer will get unlimited data, talk, and text, 10 GB of tethering per smartphone (after 10 GB, max speed 128Kbps), the option to connect a tablet and other devices for $20 a month, and the ability to add premium video through DIRECTV, all starting at a combined price of $115 a month after AutoPay and paperless bill5 wireless discount and $25 video credit. The total monthly cost for an AT&T Unlimited Plus customer who chooses to have DIRECTV NOW will start at $100 a month after these discounts.

“We’re excited to bring our customers the unlimited premium entertainment they want, across all of their screens – at home and on the go,” said David Christopher, Chief Marketing Officer, AT&T Entertainment Group. “With our incredible new unlimited plans and great entertainment options for everyone, we’re able to give customers what they’ve been asking for, on their terms.”

Customers who have both AT&T wireless and an AT&T video service can get Data Free TV. That means any entertainment you watch on your devices through the DIRECTV, DIRECTV NOW or Fullscreen apps won’t be counted as data usage.

Our business customers are also on a journey to transform how, where and when they do business. We’ve tailored our newest unlimited wireless plans to businesses to give them the flexibility to choose. To thank our business customers, we’ve simplified their wireless plan pricing. From the start, our business customers will receive a $10 corporate discount on AT&T Unlimited Plus for Business that is reflected in their wireless plan price. And, when business takes you to Mexico or Canada there’s even more benefits.

If you’re looking for an unlimited data plan for less, then the new AT&T Unlimited ChoiceSM plan is for you. This plan offers unlimited data, with a max speed of 3Mbps. This plan is perfect for surfing the web, keeping up with your friends on social and streaming standard definition (about 480p) video at a max of 1.5Mbps. The plan includes unlimited talk, text and data on 4 smartphone lines for $155 a month, which is less than $40 a line when you have 4 lines. On this plan, a single smartphone starts at $60 a month. Pricing is after an AutoPay and paperless bill wireless discount.

On both plans, after 22 GB of data usage per line, AT&T may slow speeds on that line during times of network congestion.

Additionally, both plans allow consumers and businesses to make unlimited calls from the U.S. to Canada and Mexico and send unlimited texts to over 120 countries. Customers on this plan can also use their plan to talk, text and use data in Canada and Mexico with no roaming charges.6

New AT&T wireless customers can take advantage of the existing offer of up to $650 in credits for switching wireless providers, when they trade-in a smartphone and buy a new one on AT&T Next.7

If you’re interested in learning more about our two AT&T unlimited plans, you can check out, or visit one of our 5,000+ stores or Business Premier online.

1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand name and not by AT&T Inc.

2 Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q3+Q4 2016 across 121 markets.

3 Limited time offer. Credit starts w/in 3 bills. Taxes, fees, & restrictions apply. Offer may be discontinued at any time.

4 Req’s 24-mo. TV agmt. Price is $50/mo. plus taxes for 24-mo. & req’s elig. wireless svc. ETF (up to 480).

5 Autopay excludes credit cards. Discount starts in 1 to 2 bill cycles. Offer may be discontinued at any time.

6 If voice, text or data use in Mexico and/or Canada exceeds 50% of total voice, text or data use for two consecutive months, feature may be removed.

7 Each line requires an eligible port-in. Up to $650 in credits is available after trading in device and submitting final bill from prior carrier. Credits in the form of trade-in credit and promotion card. Some credits may only be used with AT&T.

Source: AT&T