After taking down the Apple Store briefly this morning, the store is back with new products in tow, spearheaded by a new iPhone color variant and a refreshed and more affordable iPad.
First and foremost, Apple has today launched a brand new red variant of the iPhone 7 and 7 Plus as part of its “Product RED” lineup. The new phones have the same specifications as the standard models, but without the 32GB variant. Rather, this color option is only available with either 128GB or 256GB of storage.
For the iPhone 7, pricing for this new variant starts at $749 unlocked while the larger iPhone 7 Plus offers up a heftier price of $869. Both devices are available with monthly payment plans and Apple will donate a portion of every purchase to a global fund that helps support HIV/AIDS programs worldwide. Orders open up later this week on March 24th at 8:01am PST.
In related news, Apple has also doubled the storage on the iPhone SE without upping the cost. The phone still starts at $399, but now offers 32GB in the base model and up to 128GB of storage overall.
Apple’s other big announcement this morning is a new, refresh model of the iPad. This updated release replaces the iPad Air 2 and drops the name, simply being called “iPad.” At $329, it’s the most affordable 9.7-inch iPad to date, but not without some slight compromises. First, this new model runs on top of Apple’s A9 chipset as well as featuring a slightly thicker design. Sales for this new tablet kick off on March 24th, right alongside the new iPhone colors.