AT&T sweetens its Unlimited Plus plan with free HBO

4 min read

Do you like premium streaming video to go along with your unlimited plan? If so AT&T has found a way to sweeten their Unlimited Plus plan. Starting April 6th all current and new Unlimited Plus customers will get HBO for free. Now you can enjoy all that unlimited data streaming your favorite HBO shows like Veep, Silicon Valley, and Game of Thrones.

On top of the free HBO you still receive the $25 monthly video credit for DirecTV, DirecTV NOW or U-verse TV video services from AT&T. If you’re already a subscriber to DirecTV, DirecTV Now, or U-verse TV  and HBO, it will now be included for free on April 6th. If you are a current subscriber to one of the AT&T video services without HBO service, starting tomorrow you will be able to access HBO at no additional cost. If you do not subscribe to any AT&T video service you will be able to access HBO for free through the HBO Go and DirecTV Now apps.

AT&T’s Unlimited Plus plan starts at $90/month and includes unlimited minutes, texts, and data with 10GB of WiFi tethering. After 22GB AT&T may throttle your data and after 10GB on the WiFi tethering you will be restricted to 128Kbps.

Press Release

HBO Included with AT&T Unlimited Plus Starting April 6

Beginning April 6, AT&T* will include HBO as part of the AT&T Unlimited PlusSM wireless plan, making this our best plan ever for unlimited entertainment. Both new and existing customers on this plan will automatically get award-winning HBO included.

“Our customers want wireless entertainment on their terms, and we’re going to deliver,” said David Christopher, chief marketing officer, AT&T Entertainment Group. “We are now including HBO when a customer has AT&T Unlimited Plus – giving you unlimited access to Game of Thrones, Silicon Valley, VEEP and more.”

In addition, as an AT&T Unlimited Plus customer you get a $25 monthly video credit on DIRECTV, DIRECTV NOW or U-verse TV while you remain on this wireless plan.1 This makes the entertainment value of this wireless plan unprecedented in the market. After this credit, AT&T Unlimited Plus customers can get DIRECTV Select package for $25 a month or DIRECTV NOW Live a Little package for $10 a month.2

“People who want the best in entertainment want HBO. This latest unlimited wireless plan shows AT&T continuing to innovate and give customers what they desire,” said Bernadette Aulestia, executive vice president of Global Distribution, HBO. “When consumers see HBO as part of an entertainment package, they know they are getting the valued benefit of some of the greatest original programming and most recent Hollywood movies.”

AT&T Unlimited Plus customers will benefit from HBO included in their wireless plan as follows:

  • If you currently subscribe to HBO through an AT&T video service – DIRECTV, DIRECTV NOW or U-verse TV – HBO will now be included for no additional charge.
  • If you subscribe to an AT&T video service but not HBO, you’ll automatically receive access to the premium HBO channels as part of your wireless plan.
  • If you don’t subscribe to an AT&T video service, you can access your HBO content through the DIRECTV NOW and HBO Go apps.

On top of HBO included and a $25 video credit, the AT&T Unlimited Plus wireless plan has unlimited data, talk, and text, 10 GB of Wi-Fi tethering per smartphone (after 10 GB, max speed 128Kbps), and the option to connect a tablet and other devices. After 22GB of data usage per line, AT&T may slow speeds.3

To learn more about endless entertainment, now with HBO included through AT&T Unlimited Plus, you can check out, or visit one of our 5,000+ stores.

1 Credit starts in 3 bills. Terms, conditions, and rest’s apply. See for details

2 SELECT pkg price for new customers for 2 years with a 2 year contract. Prices for all svc’s subj. to change.

3 Add’l charges, usage, speed & other restr’s apply. See for details.

Source: AT&T