Essential has made a big change in their essential bottom dollar for their inaugural phone. The Essential Phone has seen a $200 price cut to bring the new price to $499. After early cuts at retail partners like Best Buy, the companies own website now reflects the new discounted price. While this can be translated numerous ways, it seems obvious the sales for Essential are not where they want them to be, but this new price cut certainly makes the phone a much better deal.
One could argue that a first-generation smartphone from a new company like this should have always been priced like this from launch, but it’s good to see the change either way. This new price point undercuts flagships from Google and Apple by quite a bit, and it competes more directly with other enthusiast brands like OnePlus.
While at least part of the cause for this is low sales, Essential offers another reason for why it has made this major cut in price. Apparently, it’s to make the phone easier to obtain for interested buyers, and with more phones in the hands of users, it turns into a much more effective method of marketing.
At Essential, one of our driving principles is that premium craftsmanship and the latest technologies shouldn’t be for the few. We could have created a massive TV campaign to capture your attention, but we think making it easier for people to get their hands on our first products is a better way to get to know us.
Regardless of the reasoning, the new price makes this phone a much more intriguing option amid a very strong year of Android phones. Will you be jumping on the Essential Phone at its new price?