The startup from the founder of Android, Andy Rubin, is back in the news this week. New numbers by independent research firm IDC tweeted stats that Essential has only sold 88,000 PH-1 phones. Even for “essentially” a new company, those numbers are still disheartening for users and Essentials management. Rubin’s team has tried to combat the lackluster sales by heavily discounting the smartphone over the last few months. We really liked the phone in our initial review and software updates have helped some of our gripes. Honestly, the reduced price of $499 makes the device pretty compelling.
Another new enticing detail around the phone is teased arrival of a new color for the PH-1. The company showed off Deep Ocean Blue at their initial launch event, but the striking paint job has only been seen in renders since then. Thankfully, the company put a Twitter teaser out yesterday showing the new color with a hinted release date of 2/15/18. While the new variant may not cure all their sales woes, it’s nice to see them continuing their roadmap and diversifying the lineup. Essential has an extremely large challenge of making ends meet in the smartphone market, but with a great stock experience, great hardware, and now new options, the company continues to show some promise.