Microsoft Surface Go revealed w/ smaller, 10-inch screen and budget-friendly $399 price tag

1 min read

It’s been rumored for months, but now it’s finally official. Microsoft has unveiled it’s smaller Surface Go device to the world. The unit is a 10″ detachable tablet with the optional keyboard much like the standard Surface. Internally, you’ll see a more entry-level lineup of specs:

  • 4GB or 8GB of RAM
  • 64GB or 128GB of eMMC SSD storage
  • Intel’s Pentium Gold 4415Y processor
  • USB-C connectivity with charging capability
  • Estimated 9 hours of battery life
  • Additional keyboard starting at $99

This is a big move for the Surface division. Microsoft has always positioned the Surface and Surface Laptop as premium devices that deserve the high-end price tag. The Go, however, seems directly targetted to compete with Chromebooks and the new, cheaper iPad in the education market. The quality of device that parents can purchase for their kids at sub-$400 is much better than it was with the last generation of Surface launched back in 2015. Microsoft needed to recognize that and react accordingly.

Unfortunately, they still might have a tough road ahead. They don’t have a million plus apps to compete with the iPad and many Chromebooks will still be a cheaper proposition once you add the essential keyboard accessory. With that additional cost, you are quickly at $500. It will immediately be the most successful Surface due to the base price, but I truly wonder if it can find a way to disrupt the current education market being dominated by Google.